Marketing Mastery:

Objective: Develop a strong brand identity, market orientation, and storytelling confidence. Build a foundation in marketing that is community-aware, values-driven, and customer-aligned.

Learning Goals: By the end of Phase 1, participants should be able to:

• • Define their brand identity and positioning with confidence

  • Develop a culturally grounded and customer-aligned marketing plan

  • Apply values-based storytelling across social and offline sales channels

  • Use low-cost digital tools to build sustainable engagement and visibility

Program Structure:

• Duration: 6 weeks (modular, once a week)

• Format: Blended learning (online lecture and workshops + on-ground mentoring + take-home worksheets)

• Outcome: Participants leave with a clear marketing plan, branded toolkit, and confidence in daily marketing decisions.

Modules:

• Module 1: Foundation - Knowing Your Business And Market

• Module 2: Positioning - Telling A Story Customers Can Buy Into

• Module 3: Digital Presence - Making Social Work For You

• Module 4: Selling Strategies - From Post to Purchase

• Module 5: Community And Customer Building

• Module 6: Sustainable Growth and Micro-Marketing Calendar For Creative MSMEs

Access and Fees: MAKERS U offers limited sponsored slots for active Creative Circle members, supported by our partner organizations. While membership does not guarantee placement, it provides members with early access to available sponsorship opportunities.

Non-members may join through a one-time program fee, with no ongoing commitments.

Slots are limited and filled on a first-come, first-served basis. Early application is encouraged. To inquire about program access, email marketing@creativecircleph.com.

Submit Your Application.